Burley 2019 Product Feature Videos
In 2019, Burley released brand new child trailers for the first time in 3 years. I created 6 new videos for each trailer to be displayed on every product page on burley.com as well as all of our other retail partners.
I began this project with determining the feature set for each product, how they differed from one another, and then creating an overarching script for the feature videos as a whole. It was my intent to enable a person shopping for a trailer to be able to watch one video and understand the features that come standard with every trailer, then be able to watch snippets of the rest of the videos to see what sets each trailer apart from one another.